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Meaning of CI
- The CI design symbolizes artificial objects, such as electric vehicles (EV), powered by new energy, operating on Earth under the sunlight. It is based on the following three elements:
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- The red circle represents the Earth shining with solar energy.
- The white light and its reflection express new energy and its dynamic nature.
- The gray shadow represents how artificial objects operate with the two energies, red and white.
- The English name JS ENERGY philosophically expresses the company's founding ideology, which is to develop the new energy industry to improve the living environment for humanity.
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- The two letters ‘JS’ mean "to drive the world" in the context of the company's mission.
- ‘J’ represents the letter “JAE” from the Korean word “재” (to drive).
- ‘S’ represents the letter “SE” from the Korean word “세” (world).
ENERGY is translated as ‘능원’ in Chinese characters, meaning energy resources. Therefore, the Korean company name ‘재세능원’ means "Energy that drives the world."
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Slogan
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JS Energy : The beginning of sustainable energy that illuminates the future!
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